Short copy
As in short temper.What would you say about an ink cartridge?Thanks to Cat @ uberagency
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Can you translate?
I'm learning to love shit writing.I don't mean that in a snobbish way. I mean the business and technical jargon you get from people who expect others to try to keep up with it. They keep writing it,...
View ArticleTown Abbottobad - a poem by Major Sir James Abbott
I remember the day when I first came hereAnd smelt the sweet Abbottabad airThe trees and ground covered with snowGave us indeed a brilliant white glowTo me place seemed like a dreamAnd far ran a...
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Cycle-in cinema
At some point in the future, we'll have to power stuff like this *grumbles and shuffles off to get pipe and slippers.For now, though, it's a bit of fun. And not a brand in sight. Powered by YOU (Amen...
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Poor kids
I once suggested the headline 'Poor donkey' for a SPANA press ad, to raise money to help working animals in some of the world's poorest countries. Bluefrog head of copy, Aline Reed, told me the client...
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The 2nd longest advertising hoarding in the world
Unofficially, that is. But even at 800m, it's not really an attempt at a world record. More that the advertising hoarding in question runs around the outside of the recycling centre for Masdar City,...
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Apostrophe catastrophe
Pic via @Hellocreatives. Created by @willrollsOn the day that the BBC ran a story (you probably remember it) about how poor spelling is costing millions in online sales, I also came across a...
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We're open until the letters fly off this sign
Before Hurricane Irene/English humour Via CopyranterAfter Hurricane Irene/English humour
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How to use twitter, by Hayes Thompson. Part 1
Go to the second box down on the right hand side entitled 'Who to follow'.1. Click on the suggestions to see whether you would be interested in following those people or not.2. Click 'refresh' to see...
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Kanye West's DONDA
From @Kanyewest:I have started a new company and I'm so excited about the name.... it's got the best name ever of all companies of all time!!!....The name of the company is DONDADONDA is a design...
View ArticleHow a movement is made
Leadership is over-glorified. Courageously follow and show others how to follow. Thanks to Matt Iles for sparking this one.
View ArticleRabbit, rabbit, rabbit
rabbit x 20you got a beautiful chin,you got beautiful skin,you got a beautiful face,you got taste,you got beautiful eyes,you got beautiful thighs,you got a lot whout a doubt,but i think about blowin u...
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Plink by Dinah Moe
Make music with total strangers (or friends).Check Plink. NOW. By Dinah Moe.
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Clicking the like button
Clicking the like button means that you’ve read it, you’ve seen it, you like it. It’s the least you can do. There are reasons not to like the like button and there are reasons to like the like button....
View Article#goodad: Park the cliches, drive the Kia Optima
Finally, a car ad that tackles car ad cliches. Good writing. Good line. Good ad. Agency: I don't know. I've asked Google. Google doesn't seem to know. Do you? Sometimes, the chasm between UK ads and...
View Article#goodad: Marni at H&M
I have no idea what a marni is. But I've heard of H&M and I've heard of Sofia Coppola, who directed this ad/video I saw on telly the other night.Question, though: Could you pretty much put Bryan...
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Watch your tone
Getting tone of voice right is tricky. Especially in emails. Avoid having to send 'I didn't mean it like that' follow-ups with MyFaceWhen, in its own words 'like using emoticons, on steroids'.
View ArticleShould the UK get e-voting?
I've been writing about elections and electronic voting for the past 20 months. So it's interesting to watch it appear on the agenda in the UK. I was in Parliament last week for the Speaker's...
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Not On The High Street Dad Academy: DIY rocket building workshop
A high percentage of the crafts people who make the products sold by Not on the High Street are female, so its founders decided to do something about that.It's calling for Dadpreneurs everywhere to get...
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BBC Store copy
Just over a year ago I applied for a job at the BBC. To my surprise, I got an interview. The role was for copywriter on the BBC Worldwide's latest venture, BBC Store, which launched on the 5th of...
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Colman's sauces. Rescuing bland meals
Also doing a very good job of rescuing bland advertising. I'm delighted that I'll be number one on Google for the search term 'Colman's sauces. Rescuing bland meals.' But I'd rather know who produced...
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The best stories of 2015
And I don't mean 'brand stories', whatever they are. I mean actual stories about real people. Stories that make you cry, stories that make you laugh, stories that leave you open-mouthed. Here are some...
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Does AI threaten our jobs?
Will Lord Sugar one day point to a robot candidate on The Apprentice and say ‘you’re hired’? Recent developments in AI (artificial intelligence) means it’s a question many leaders, economists and...
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